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Press Release
Press Release
23 Jan 2003
Wharf T&T Introduces Brand-new MOBILELINE Service with Innovative Block-the-blocker Function
Benefiting Over Five Million Mobile Phone Users

Riding on its earlier success of CALL FORWARD ROAMING service which received overwhelming response in Hong Kong, Wharf T&T, the fastest growing fixed telecommunications network services (FTNS) operator in Hong Kong, unveils yet another innovation - MOBILELINE service. This brand new service, the first of its kind in Hong Kong, comes with a unique Block-the-blocker function over mobile phone. Priced attractively, this innovative service is likely to benefit over five million mobile phone users in Hong Kong.

"Most Hong Kong mobile phone users have the experience of being pestered by anonymous calls. There are callers deliberately blocking their numbers for sales pitches and malicious calls causing nuisance are not uncommon. Up till now, the mobile network is still unable to block anonymous calls for mobile phone users. Not only does it cause mobile phone users nuisance, but also waste both their time and money in airtime charges. We also realize mobile phone users are sometimes left puzzling over missed calls and they can hardly trace the caller number on their mobile phones if the incoming number is blocked." according to Mr. Tony Cheung Tung-lan, Vice President of Consumer Market, Wharf T&T.

In order to satisfy this particular customer need, Wharf T&T today proudly introduces the brand new MOBILELINE service after thorough research and development work. Customers will be offered a lucky prefix-8 number, to be call forwarded to their mobile phone, with a built-in Block-the-blocker function. This innovative function automatically rejects all calls not showing their numbers, which helps customers to avoid the nuisance of anonymous incoming calls. To get through the line, callers must "disclose" their numbers - no calls can hide anymore! The receiver is therefore able to identify who the callers are. MOBILELINE also offers Caller Password function for free to users to ensure double security. Only callers knowing the password can be put through providing the greatest privacy protection to mobile phone users.

MOBILELINE can be used in two ways. Firstly, customers can simultaneously use both the dedicated prefix-8 MOBILIELINE number and their original prefix-9 or prefix-6 mobile number at will. Working like a "Duplex Number", customers can separate their personal and business calls as well as to avoid disclosing their original mobile numbers to some people under special circumstances. Secondly, users can choose to permanently use only the prefix-8 MOBILELINE number for communications. Should customers change their original mobile numbers, they can still maintain contact with their friends and families with this prefix-8 number.

Service charge of MOBILELINE is only around HK$8 per month with free Block-the-blocker and Caller Password features. Moreover, another free feature, Call Forwarding, facilitates MOBILELINE users who choose to adopt prefix-8 number as their permanent contact number. It saves the hassles of number porting when switching operators and helps MOBILELINE customers save mobile number portability service charge. Customers can also enjoy optional voice mail service at only HK$19 per month. This array of useful and economic value-added services is really good news to the consumers!

"Riding on the recent success of CALL FORWARD ROAMING service, Wharf T&T continues to shock the market with yet another innovation. The brand new MOBILELINE service, featured with the first of its kind Block-the-blocker feature for mobile phone, integrates the technology of fixed and mobile networks. It provides mobile phone users with remarkable value added services that currently only available to fixed line customers. This innovation complements the mobile phone service and provides the best value features to over five million Hong Kong mobile phone users." Mr. Cheung added.

Mr. Cheung further points out, "Mobile users who want to avoid nuisance and save mobile airtime charges will certainly welcome this MOBILELINE service featuring both Block-the-blocker and Call Forwarding functions, since every mobile user may inevitably disclose his/her personal mobile number to third parties, such as obtaining a special offer, requesting for information and providing personal particulars, etc. Through these channels, sometimes our personal mobile number will be made available to unwanted third parties. Using MOBILELINE with Block-the-blocker function, users can ensure the caller to display his/her number and simultaneously save much unwanted mobile airtime charges by automatically rejecting all 'junk calls'! In case users miss an incoming call, from now on they can always trace all calls on the inbox of their mobile phones."

"MOBILELINE is an innovative service with multiple functions at exceptional low price which caters for the needs of all walks of life, no matter you are an executive, a renowned celebrity or an ordinary consumer, sometimes you may have to disclose your personal mobile number to unwanted third parties and yet you are afraid to be disturbed. All these customers must be very eager to experience such creative and innovative service that they have been dreaming of." Mr. Cheung states confidently.

Simply call 121-007 for the verbal application of MOBILELINE service now! All prefix-8 personal number users are able to port their number over when subscribing Wharf T&T's MOBILELINE service.

About Wharf T&T Limited

Wharf T&T, licensed in 1995, is the fastest growing network operator after the opening of Hong Kong's fixed telecommunication market, owning the second largest fully fibre-optic network in Hong Kong. Since its launch, Wharf T&T has continually sought to upgrade its services and deliver competitive products at competitive prices to Hong Kong businesses and consumers.

Wharf T&T is a member of The Wharf Group, one of the largest groups of companies in Hong Kong. The Wharf Group also owns i-CABLE Communications Limited, the No. 1 Television Station in Hong Kong for News, Movies and Sports, as well as a leading Internet access service provider.

For further information about both Wharf T&T and The Wharf Group, please visit the Wharf T&T website at www.wharftt.com.