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Press Release
31 May 2007
First Game-based e-Marketing Website by Wharf T&T eBusiness
Facilitating e-Marketing Adoption among SMEs

Wharf T&T eBusiness Limited (WeB), a wholly owned subsidiary of Wharf T&T Limited, today announced the grand launch of its e-Marketing learning website, http://www.web-123.com and debuted its flagship educational online tool, the e-Marketing Game Board, with an aim to foster e-Marketing adoption for Small and Medium Enterprises (SMEs) in Hong Kong.

Established in January 2007, WeB specialises in the provision of broadband enabling applications and web-based application services developed by experienced marketing practitioners and IT specialists targeting at the SME market segment.

Today, more than 98% of Hong Kong's enterprises are SMEs and they employ more than 1.5 million people representing over 50% of Hong Kong's workforce in the private sector. SMEs' adoption of Internet has been classified as a key task outlined in the HKSAR government's Digital 21 Strategy.

"To remain globally competitive, it is vital for SMEs to adopt e-Marketing properly. However, we still see SMEs encounter difficulties in mastering the e-Marketing knowledge particularly when the government fully implements the unsolicited electronic messages legislation. The launch of the first-of-its-kind public game-based e-Marketing website http://www.web-123.com to share with SMEs the best practice e-Marketing shows our strong determination in promoting e-Marketing. We strongly believe that embracing e-Marketing does not only create business opportunities for WeB and SMEs, but can also enhance Hong Kong's global competitiveness," said William Kwan, Director and General Manager of WeB.

WeB is glad to receive great support from well-respected marketing scholars in both the commercial and education sectors as we all share the same vision. "Don't do business without e-Marketing," said Prof. Andrew Chan, Professor, Department of Marketing and Director of EMBA Programme, The Chinese University of Hong Kong echoing Kwan's point of view on the importance of e-Marketing to SMEs. "I am very delighted to see the debut and initiative of having a game-based learning website in Hong Kong. The website provides useful e-Marketing information in a structured way that SMEs can get a glimpse into the essence of e-Marketing to enhance their business exposure and opportunities. With this website, I hope that SMEs could master e-Marketing and put themselves ahead of competition." Professor Chan continued.

"We believe the adoption of e-Marketing among SMEs would help achieve their overall business enhancement in this e-era. Facilitating SMEs to understand e-Marketing, we fully support the adoption of a game based e-learning tool which has been proven an effective education platform in the corporate training environment. We believe SMEs can absorb faster in a fun and relaxed learning platform." said K.T. Yung, General Manager, IT Industry Development of Hong Kong Productivity Council. "We trust that the introduction of this e-Marketing Game Board will help increase the e-Marketing adoption among SMEs which in turn enhance their competitiveness." Mr. Yung continued.

The e-Marketing Game Board consists of two levels. The first level will outline the basic knowledge of e-Marketing, the trend and comparison with the traditional marketing tools while the second level will focus on the practical step to conduct e-mail marketing encompassing the concept of developing a permission e-mail list, designing personalized message through segmentation and targeting and delivering "spam-friendly" emails. "We are glad to start this project and we will continue to enrich our content and enhance our delivery in the game platform with a strong determination to keep SMEs in Hong Kong abreast of the e-Marketing challenges." Mr. Kwan concluded.

About WeB

Established in January 2007, Wharf T&T eBusiness Limited (WeB), a subsidiary of Wharf T&T Limited, specialises in the provision of broadband enabling applications and web-based application services. These services, developed by our IT specialists and experienced marketing practitioners, are primarily catered for the SME segment.

WeB believes that the adoption of e-Marketing skills and technology is vital for SMEs to compete in this global economy. Our vision is to provide SMEs with low-cost and powerful e-Marketing services and educate them utilizing this highly effective tool and enabling technology.

Going forward, WeB-123.com will continue to provide new services and know-how that help foster the adoption of e-Marketing by SMEs.

For more information, please visit http://www.wharftteb.com


About Wharf T&T Limited

Established in 1995, Wharf T&T has been the second largest fixed line operator investing over HK$5 billion in its own telecommunications network infrastructure. Having achieved an approximately 18% market share in the business sector, Wharf T&T specializes in enabling its customers' businesses through quality ICT products and services.

Wharf T&T possesses the best-of-breed metro IP network enabling a full range of voice, data networking, internet access and video services to address the dynamic demand of business customers. Riding on the sophisticated broadband infrastructure, Wharf T&T eBusiness Limited (WeB), a wholly owned subsidiary of Wharf T&T established in January 2007, positions itself as a product powerhouse to deliver broadband enabling applications and web-based services for SME customers to enhance their competitiveness through eMarketing adoption.

COL, another wholly owned subsidiary of Wharf T&T with over 30 years experience in the IT sector, possesses unmatched credentials in its data centre and business continuity services. Such value propositions to the corporate and enterprise sectors are further enriched through its well renowned professional service engine and its systems integration capabilities empowered by the gold accreditation from Cisco.

Wharf T&T is a core member of The Wharf Group, one of the largest conglomerates in Hong Kong. The Wharf Group also owns i-CABLE Communications Limited, the leading cable television station and Internet access service provider in Hong Kong.

For further information about both Wharf T&T and The Wharf Group, please visit Wharf T&T's website at www.wharftt.com.


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