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Press Release
8 Mar 2011
Wharf T&T Unveils New IP Communications Solution With Cisco to Offer Small Businesses a Collaborative Business Environment
First in Asia to Introduce Cisco's Unified Communications 320 Running on Wharf T&T’s Smart IP Trunk SIP platform

Hong Kong – March 8, 2011 – Wharf T&T and COL (Wharf T&T), a leading ICT service provider in Hong Kong, and Cisco, the worldwide leader in networking and communications, today announced the launch of the new IP Communications Solution for Hong Kong small businesses. Wharf T&T is first in Asia to partner with Cisco to introduce the Cisco® Unified Communications 320 (UC320) with SIP (Session Internet Protocol) platform.
Small businesses are the lifeblood of today's global economy. With a view to helping them thrive and boosting the economy, Wharf T&T and Cisco have joined hands to help small businesses gain greater agility and efficiency in their businesses. While Hong Kong's small businesses are characterized as nimble and flexible, in many cases their legacy PBX systems and old telephony applications are no longer able to satisfy their day-to-day business needs. With the 'Wharf T&T IP Communications Solution', small businesses will be able to enjoy easy-to-use and cost-effective IP communications that can be integrated with the Ethernet LAN infrastructure for a single connection for voice and data service, which in turn will provide tangible savings on operating costs and maintenance in the long run.

Utilizing Cisco's UC320, a complete unified communications system that offers integrated voice and data plus additional features, as the core system, the new solution runs on Wharf T&T's Smart IP Trunk Service, a carrier-grade SIP connection that links clients' multimedia data packet terminals to Wharf T&T's SIP platform using SIP VoIP protocol. The synergy of the SIP platform and the UC320 system merges a full spectrum of real-time voice and data communications that enables highly interoperable and flexible business communications.

"We are glad to be the first partner in Asia to work closely with Cisco on the pre-launch development of the UC320 on the SIP platform. Wharf T&T is the first operator to commercially launch SIP trunking service in Hong Kong, we possess extensive experience in IP voice and data convergence for the small business segment. By bringing all available services under one roof, 'Wharf T&T IP Communications Solution' can help small businesses enhance business communications at a lower cost of ownership. We are confident that Hong Kong small businesses will benefit from Cisco's unified communications and collaboration service running on Wharf T&T's highly secured and reliable Smart IP Trunk network connection,' said Mr. Kam Poon, Vice President, Business Market, Wharf T&T Limited.

"In today's ever-changing global economy, communication and collaboration are more important than ever for small businesses in Hong Kong. To stay ahead, small businesses need to enhance the mobility and connectivity of their employees and to engage their customers with fast and personalized services. Cisco is pleased to collaborate with Wharf T&T to provide local small businesses with a reliable, easy-to-use and cost-effective unified communications solution to meet those challenges and keep their employees connected with the people and resources they need each day – anytime and everywhere," said Fiona Siu, Head of Commercial Sales, Cisco Hong Kong and Macau.

'Wharf T&T IP Communications Solution' is an all-in-one unified communications system that offers small businesses integrated voice and data plus additional features especially designed and built for small businesses. Businesses can set up the solution at a new site or use it to upgrade their existing network or phone system.

Key features of 'Wharf T&T IP Communications Solution' include:

Feature-rich IP PBX applications – Stocked with IP PBX features such as direct inward dialing, shared-line call appearance, automated attendant and conferencing, the solution facilitates a suite of IP business communications for up to 24 users in one company.

SIP trunking – Running on Wharf T&T's Smart IP Trunk network that connects internal and external business IP communications through flexible VoIP channels, the solution offers highly extensible multimedia communications sessions and high interoperability to realize voice-data convergence with no additional wiring required.

Flexible integration with office network infrastructure – An easy-to-use solution that can be integrated with the Ethernet LAN infrastructure facilitating the establishment of a single network for voice and data, saving cost and effort in setting up and maintaining them separately.

Unparalleled Service Level - Wharf T&T provides small businesses one-stop service from consultancy to solution implementation and 24x7 after-sales support.

'Wharf T&T IP Communications Solution' is available now. For more information about the product, please visitwww.wharftt.com or contact the sales hotline on 121-888.

About Wharf T&T
Backed by the state-of-the-art fully fibre-optic network, Wharf T&T is a leading comprehensive ICT service provider in Hong Kong. Wharf T&T strictly focuses on enabling customers’ businesses with one-stop-shop ICT services ranging from basic to the most sophisticated customised solutions. In 2010, Wharf T&T committed to an additional HK$1 billion "+Enterprise Network" ("+EN") investment project to leapfrog its fixed network infrastructure and provide "Fibre-to-the-Desk" (FTTD) ultra high-speed broadband services to HK business customers, pioneering the development of subscription-based IT-as-a-Service applications. Wharf T&T's value propositions are our commitment to create and deliver value to business customers in enhancing their businesses. Such value propositions are further enriched and strengthened through our strategic collaboration with various partners. For more information, please visit www.wharftt.com. COL Limited is a wholly-owned subsidiary of Wharf T&T Limited and is a Cisco Registered Partner.

About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco products are supplied in Hong Kong by the channel partners of Cisco Systems International, B.V., a wholly owned subsidiary of Cisco Systems, Inc.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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