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Press Release
14 Oct 2011
Wharf T&T Collaborates with Cisco to Unveil "Cloud Voice" Service
Unprecedented fixed-mobile communications convergence for highly mobile business users

Hong Kong – October 14, 2011 – Wharf T&T, a leading ICT service provider in Hong Kong, and Cisco, the worldwide leader in networking and communications, today announced the launch of Cloud Voice service, which encompasses a collaboration of scalable voice, video, instant messaging, fixed and mobile devices equipped with distinctive communications capabilities.
As mobile technology being widely adopted in the workplace and business becomes more dispersed with people working in multiple locations, at home or on-the-go, enterprises are calling for a more robust business voice solution to meet their sophisticated communications needs. Wharf T&T's Cloud Voice service addresses the demand for high connectivity and mobility that embraces fixed-mobile convergence, which makes business communications more effective, flexible and intelligent.

Wharf T&T Cloud Voice Service is a powerful, state-of-the-art unified communications service delivered on a subscription-based and on-demand model. It consists of a full-featured Cisco® IP Phone that provides traditional telephony features as well as enhanced features including Mobility Apps, SIM-Ring, Extension Mobility, Presence Communicator and Cloud Communicator (softphone). Backed by Wharf T&T's ultra-high speed Fibre-to-the-Desk network infrastructure and the secure Cloud Voice platform, Cloud Voice is intelligent, secure, and cost-effective enterprise-grade business telephony solution that helps facilitate communications and collaboration.

"The launch of Cloud Voice service signifies a breakthrough in traditional business communications. It enables enterprises to extend business voice to cell phones and unified communications platform. Not only will the enterprises enjoy massive cost saving in capital investment and IDD expenditure, it also allows cross-platform intelligent communications where mobile devices such as a smartphone or laptop computer will become your virtual desktop phone using your office extension number. When a fixed line can go with or without your phone set, your business has no limits," said Kam Poon, vice president, Business Market of Wharf T&T Limited. "From now on, business customers will be able to enjoy a new and unmatchable communications experience with Cloud Voice running on Wharf T&T’s ultra-high speed fibre business broadband."

"Cisco is pleased to team up with far-sighted ICT service provider Wharf T&T in delivering this new collaboration experience that enables people to work together naturally anywhere and anytime to Hong Kong businesses in keeping with the emerging trends of globalization, mobility and virtualization," said Kelvin Wong, Head of Sales, Service Provider, Cisco Hong Kong. "The 2011 Cisco Connected World Technology Report recently released reveals that more than half (62%) of the young professionals interviewed around the world indicated that they could not live without the Internet, 58% of them citing a mobile device, such as a smartphone, laptop or tablet, as the most important technology in their lives. To meet with the expectations of employees, more mobile, scalable, highly secure and cost-effective collaborative solutions like the Cloud Voice service have become vital for enterprises to sustain their businesses."

The Cloud Voice service is a highly scalable enterprise-grade unified communications solution designed for today's business environment using Cisco Unified Communications Manager 8.5 as the core system. Apart from the traditional business telephony features, it is also enriched with distinctive capabilities including:

WiFi Roaming with One Number for Multiple Devices – Users can use the "Mobility Apps" to turn a Wi-Fi-connected mobile device such as smartphone into a virtual desktop phone displaying office extension number to make and receive calls as if they were in the office.

High Quality Video Call – User can benefit from super-high-quality video calls for more up-close and personal interaction among peers and working partners, which help make communications more impactful and efficient.

Remote Extension – IP telephony over Cloud Voice platform connects staff at headquarters and remote offices through extension number dialing.

Presence Communicator - It incorporates instant messaging features into Cloud Voice where users can get hold of the updated status of other colleagues. Users can now make the right call using the right communications tool at the right time.

Dedicated Service Support - Wharf T&T provides professional one-stop service from network consultancy, installation to maintenance with 24x7 service support for an enriched end-user experience.

Wharf T&T Cloud Voice service is available now. For more information about the product, please visit www.wharftt.com/cloudvoice or contact the sales hotline on 121-888. Smartphone users can also scan the following iMarker for more information about Cloud Voice and Wharf T&T.

About Wharf T&T
Backed by the state-of-the-art fully fibre-optic network, Wharf T&T is a leading ICT service provider in Hong Kong. Wharf T&T strictly focuses on enabling customers' businesses with one-stop-shop ICT services ranging from basic to the most sophisticated customised solutions.

In 2010, Wharf T&T committed to an additional HK$1 billion "+Enterprise Network" ("+EN") investment project to enhance its fixed network infrastructure and provide "Fibre-to-the-Desk" (FTTD) ultra-high speed broadband services to Hong Kong business customers, pioneering the development of subscription-based IT-as-a-Service applications covering security, web-building, unified communications, email solution, e-marketing, cloud-based backup and storage solutions. Our service carries our passion to deliver high customer satisfaction.

For more information, please visit www.wharftt.com. COL Limited is a wholly-owned subsidiary of Wharf T&T Limited and is a Cisco Registered Partner.

About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco products are supplied in Hong Kong by the channel partners of Cisco Systems International, B.V., a wholly owned subsidiary of Cisco Systems, Inc.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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