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Press Release
18 Sep 2012
WeB Launches eCommerce Service
Full-function e-marketplace facilitating online trading among businesses and consumers

Hong Kong - Sep 18, 2012 - Wharf T&T eBusiness Limited (“WeB”), an IT services subsidiary of Wharf T&T Limited, today announced the launch of WeB-eC Service, a total eCommerce solution for manufacturers and distributors to tap into global online market opportunities using a single e-marketplace platform.

The online shopping trend is on the rise due to the proliferation of Internet usage and the growing penetration of smart mobile devices, hence creating new business opportunity for e-marketplace. According to Infographics by www.invesp.com, global e-commerce sales are growing by more than 19% a year and will be of almost US$1.4 trillion by 2015. Paypal’s research “Online and Mobile Shopping Insights Study” for the Greater China region released in December 2011 revealed that the size of the Hong Kong online shopping market has reached US$1.9 billion in 2011 and is forecasted to reach US$2.5 billion by 2015. Like never before, netizens in Hong Kong are embracing the benefits of online shopping and it is expected that there will be strong growth for online purchases, given the advancing security in online payment and the convenience as well as enjoyment brought by shopping online.

Undaunted by the economic challenges lingering from the global financial crisis, thousands of Hong Kong SMEs with manufacturing facilities in the Guangdong province are actively seeking new opportunities to develop online markets. However, lack of relevant technical expertise to explore e-marketplace, higher costs for fulfilment logistics, as well as limited exposure to multiple markets are the impediments for SMEs to launch online business. WeB-eC Service is an ideal IT solution to help SMEs kick start e-marketplace with distinctive features:

1. Simultaneous product listing in multiple eMarketplace
WeB-eC helps business customers create their on-line presence in the following ways:
a. Create their own store from a variety of store design templates with high-definition illustrations through a user-friendly content management system.
b. Business customers can also list their products in www.thewmall.com, created as a complementary channel for inventory clearance.
c. Business customers can also list their products in our US eBay account JecomGroup @TheWmall for overseas market exposure. WeB will also extend its coverage to other countries including China in the coming future.

2. Integrated IT platform
The WeB-eC System allows business customers to manage multiple e-marketplace through a centralized inventory management system. The integrated CRM (Customer Relationship Management System) provides up-to-date information to manage customer enquiries, coordinate deliveries and order processing, which is an integral part of automating online business processes.

3. One-stop customer service center for operation outsourcing and eFulfillment
One-stop customer service centre will help business customers manage order fulfilment, cross-border logistics, inventory and payment with multilingual service support. WeB-eC modular approach is totally flexible to support merchant’s own backend operation.

"WeB is committed to the development of effective e-marketing solution to help businesses, SMEs in particular, reap the benefits of advance information technology and win in the competitive e-marketplace. The soaring rentals and unstable overseas orders trigger SME’s expansion to the borderless cyberspace world of business. The launch of WeB-eC Service signifies a turning point for Hong Kong businesses to penetrate into the online business arena and the hype is real,” William Kwan, Director and General Manager of WeB. “We are glad to have TPG, a leading e-commerce total solutions provider, as our logistics partner on eCommerce backend operation as we trust that excellent order fulfilment process is key to online marketplace success.”

"While business customers can make use of our WeB-eC system and service to explore e-marketplace opportunity with comprehensive logistic service and hassle-free hardware and software assistance, general consumers can log on to our designated online shop “The Wmall” to enjoy new shopping experience,” added William.

TheWmall.com
Launched along with the service is a well-designed online shop called “The Wmall –www.thewmall.com”, especially designed for general consumers looking for genuine quality products at discount price. The Wmall hot offers are categorised into four types: refurbished goods, off season, factory outlet and opened box. General consumers only need to create an account at The Wmall and they will be able to enjoy great discounts, shipping and online order tracking service support. Attractive items such as 40% off Macau ferry tickets, DGM 7” Internet Tablets, Nurture Tree baby care products and WantToBuy sportswear and electronic products are the inauguration offers to celebrate the launch of WeB-eC service and The Wmall.com. Business customers can look to www.thewmall.com for inventory clearance without disrupting their normal product pricing.

eBay Store – JecomGroup@TheWmall
Expanding overseas could be made easy for our customers by using JecomGroup@TheWMall. An established e-outlet store Jecomgroup@TheWmall is already set-up for US smart shoppers who enjoy surfing and saving. Hot items such as cell phones and accessories, electronics, clothing, shoes, sportswear, computers, tablets, etc. are bringing in more sales on Jecomgroup@TheWmall now.

"Leveraging WeB’s expertise, we believe that WeB-eC service will be able to help Hong Kong businesses thrive online, hence they can focus their resources on their core business competencies. On the other hand, general consumers will be able to enjoy quality products and peace of mind customer service at excellent price. Consumers are invited to log on to www.thewmall.com to enjoy a refreshing online shopping experience now. WeB will continue to help more reputable merchants kick start their eCommerce journey and source fabulous offers for the Hong Kong consumers,” said Erica Chan, Commercial Director of WeB.

WeB-eC service is available now. For more information, please visit www.web-123.com or contact the sales hotline at 2112 8288.

About Wharf T&T eBusiness Limited
Established in January 2007, Wharf T&T eBusiness Limited (WeB), an IT services subsidiary of Wharf T&T Limited, specialises in the provision of online marketing applications such as eMail marketing, Social Media marketing and eCommerce services. WeB believes that the adoption of eMarketing skills and technology is vital for SMEs to promote their products and services in this digital era. Our vision is to provide businesses with cost effective and powerful eMarketing services and inspire them to adopt this enabling technology and methodology.

WeB launched its award winning WeB-eM eMail Marketing Service in 2007, an innovative online platform that enables marketers across industries to build and launch their marketing campaign. The Service empowers company’s promotional messages to reach their target customers in a cost effective manner. WeB-eM can reduce the marketing cost by more than 90% and produce better result through on-line tracking of targets’ behaviour when comparing to traditional direct marketing.

WeB constantly enhances its WeB-eM service since launch; with ‘New’ and ‘Unique’ features added that allow users to extend their reach into the social network. As eMail marketing and social media emerged as the top strategies for most marketers nowadays, a suite of on-line Demand Generation tools such as WeB-eCoupon, WeB-Reach and WeB-Joint promotion were then added to help customers schedule and simultaneously publish promotional messages across outbound communications, company website and social media. With the new WeB-eM platform, marketing-savvy companies will be able to implement their full-fledged marketing campaigns all year round.

For more information about WeB, please visit www.web-123.com. For more information about Wharf T&T, please visit www.wharftt.com.


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