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Press Release
14 Dec 2017
WTT’s Brand Transformation Journey Gained Regional Recognition through Triple Successes in the Transform Awards

Hong Kong — Dec 14, 2017 —  WTT scored a triumphant hat-trick in the Transform Awards Asia-Pacific 2017 for its recent rebranding, winning three trophies including the Gold Award for “Best Brand Evolution”. The Transform Awards Asia-Pacific are an APAC regional contest dedicated to brand repositioning, development and transformation.

WTT also took home a Silver Award in “Best Visual Identity from the Technology, Media and Telecommunications Sector”, and a Bronze Award in “Best Corporate Rebrand Following a Merger or an Acquisition”.

Following the change of ownership in November 2016, quick rebranding action was taken for WTT. MerchantCantos, a renowned international brand specialist, was invited to design a complete facelift for the WTT brand identity while retaining the former brand’s spirit and quintessence. The rebranding was launched on 15 June 2017. Brighter red and blue corporate colour tones were chosen for the key visual elements to represent a refreshed brand identity. After rebranding, the red flying bird logo of WTT is empowered with a new burst of energy.

“It is an elegant solution and we are impressed by the creativity and modern approach of the new brand,” said the judges of the “Best Brand Evolution” category, emphasising the visual representation of the company’s commitment to quality service and reliability.

“This year’s participants are a wide mix of global and local brands. Six finalists from across Australia, Indonesia, Korea, Taiwan and Hong Kong were made to compete in the ‘Best Brand Evolution’ category, and we are proud that WTT’s rebranding campaign stood out from this fierce competition to become the most impressive among all. WTT and MerchantCantos’ mutual success in the Transform Awards perfectly matches with our new company tagline – Winning Together,” said Ms Samantha Lee, Head of Corporate Communications of WTT.

Transform Awards Asia-Pacific is held by Transform, the only global magazine for rebranding and brand development. The Awards applaud best practices in brand development or rebranding projects of the past year that were rolled out in at least one of the 18 selected Asia Pacific regions, or targeting APAC audience. 22 creative masterminds from the marketing, communications or brand development sectors formed the judging panel.

ABOUT WTT

Formerly known as Wharf T&T Limited and acquired by MBK Partners and TPG Capital in 2016, WTT is the only enterprise-focused fixed telecommunication services operator with significant fixed line infrastructure in Hong Kong. WTT has already invested over HK$7 billion in its network to create a leading fiber-optic end-to-end network in Hong Kong covering 5,300 commercial buildings.  Its Fiber-To-The-Desk (“FTTD”) coverage reached more than 83% of the buildings in its network. Together with a robust in-house service engine offering a comprehensive range of ICT products and bespoke services, WTT is a trusted partner of its diverse base of over 55,000 business customers serving their mission critical needs. For more information about WTT, please visit www.wtthk.com.hk.