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Case Studies
Greendotdot
Industry
Wholesale / Retail
Service
e-Marketing
Challenges
Despite having more than 40 outlets across Hong Kong, Greendotdot believes their future lies in eCommerce and online marketing as the adoption of smartphones and mobile technologies has become widespread
Solutions
By using WeB-TOUCH (TOUCH), the award-winning eDM service platform developed by WTT eBusiness Limited (WeB), Greendotdot is able to update customers with their latest product catalogues and promotional offers by sending out mass volume of eDMs efficiently and effectively each month

Greendotdot is a well-known retailer of health and organic products in Hong Kong. Despite having more than 40 outlets across Hong Kong, Greendotdot believes their future lies in eCommerce and online marketing as the adoption of smartphones and mobile technologies has become widespread.

eMail Marketing with WeB-TOUCH

By using WeB-TOUCH (TOUCH), the award-winning eDM service platform developed by WTT eBusiness Limited (WeB), Greendotdot is able to update customers with their latest product catalogues and promotional offers by sending out mass volume of eDMs efficiently and effectively each month. Unsubscription requests from recipients are also automatically taken care of by TOUCH in compliance with UEM ordinance which saves Greendotdot's significant manpower for manual handling of these requests.

TOUCH is equipped with an IP management algorithm that rotates IP addresses and schedules delivery of eDMs at different time ranges, ensuring high deliverability and a low bounce rate which is critical for successful mass email delivery. More than that, TOUCH actively tracks responses of eDM recipients in terms of openings, clicks and bounces, enabling a detailed analysis of customer preferences with illustrative charts and comprehensive reports.

“The TOUCH platform is very user-friendly, equipped with an easy-to-use, intuitive interface which enables us to send out mass eDMs in just a few clicks,” says Ms. Casey Li, Assistant Marketing Manager of Greendotdot. “Reports generated by TOUCH are easy to read and insightful for the improvement of our future marketing initiatives. With our eDMs featuring multiple products with hyperlinks to product pages, TOUCH is able to track the open and click activities of each recipient meticulously, providing us with invaluable insights into consumer preferences. We now have a much better understanding of what our customers like and we can tailor our future marketing campaigns accordingly.

Winning Together with Cross-media Marketing

Ms. Li is highly satisfied with WeB’s service. “We have just renewed our service plan with WeB to incorporate Facebook marketing in our package. An actively managed Facebook page with regular Facebook campaigns can help us engage our customers better. Furthermore, with Facebook widgets plugged in to our eDMs, synergies can be created in the form of more viral effects across our eDM and Facebook campaigns.